Hover over labels for step-by-step math. Default is the 1% Case Study baseline.
Step 1: $50,000 budget / $25 CPM = 2,000 units of 1,000 impressions.
Cost per 1,000 impressions. 2,000 units x 1,000 = 2,000,000 total impressions.
Step 2 (Math): Multiply 2M Impressions by CTR.
• 1.0% = 20,000 Clicks
• 1.6% = 32,000 Clicks
• 1.0% = 20,000 Clicks
• 1.6% = 32,000 Clicks
Step 3: Multiply Total Clicks by 5% Lead Rate. (1,000 leads @ 1% CTR).
Step 4: Total Leads x 20% Qualification = 200 Qualified Leads (at baseline).
Step 5: Qualified Leads x 10% App Rate = 20 Members.
Manual CPA: $50k / 20 = $2,500.
Manual CPA: $50k / 20 = $2,500.
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