Comments on: Interacting With Brands Part I – The High Life http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/ The things I know, and must share with the world. Fri, 05 Mar 2010 19:56:24 -0800 http://wordpress.org/?v=2.8.1 hourly 1 By: Your Boss http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-328 Your Boss Fri, 05 Mar 2010 19:56:24 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-328 Wow... this is really cool... good thing I didn't see this before I hired you. Are you a celeb now? Next time try smiling in your picture... you look toooooo serious! Wow… this is really cool… good thing I didn’t see this before I hired you. Are you a celeb now? Next time try smiling in your picture… you look toooooo serious!

]]> By: Patrick http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-70 Patrick Wed, 30 Sep 2009 15:45:55 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-70 maybe it is because i am hyper aware of brands in my life, i choose not to advertise on my body for it is my belief that one should be paid to advertise a product. But you bring up a good point: when it comes to brand loyalty, rationale thought tends to be bypassed for the feeling of inclusion that one gets with certain brands. i have my favorites but i like to twist them, for example: i've silkscreened my own tweaked versions of the Suzuki logo that read 'Satori' - made it my own. Copyright infringement is your best entertainment value! my ex-wife and i have 2 kids who are just coming of the age to start asking for cell phones. Not too long ago she would send my son to me wearing a Culver's T shirt, and a cap with HUMMER embroidered in seemingly 250 pt type. i still shudder to think. Suffice it to say, he is now logo free. At least on my watch. to answer your questions, given the choice (read: given a shirt) i would proudly wear Apple, Guinness, Triumph, maybe the Rolling Stones tongue. Currently, its just easier to wear black. maybe it is because i am hyper aware of brands in my life, i choose not to advertise on my body for it is my belief that one should be paid to advertise a product. But you bring up a good point: when it comes to brand loyalty, rationale thought tends to be bypassed for the feeling of inclusion that one gets with certain brands. i have my favorites but i like to twist them, for example: i’ve silkscreened my own tweaked versions of the Suzuki logo that read ‘Satori’ – made it my own. Copyright infringement is your best entertainment value!

my ex-wife and i have 2 kids who are just coming of the age to start asking for cell phones. Not too long ago she would send my son to me wearing a Culver’s T shirt, and a cap with HUMMER embroidered in seemingly 250 pt type. i still shudder to think. Suffice it to say, he is now logo free. At least on my watch.

to answer your questions, given the choice (read: given a shirt) i would proudly wear Apple, Guinness, Triumph, maybe the Rolling Stones tongue. Currently, its just easier to wear black.

]]> By: Brandon http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-19 Brandon Thu, 27 Aug 2009 20:36:51 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-19 When I was eight I had my mom by (6) specially marked boxes of Kellogg's Frosted Flakes so that I could get a Tony the Tiger baseball. It took me about a month and a half to plow through the Frosted Flakes. About a month to get my baseball...that was a good day. When I was eight I had my mom by (6) specially marked boxes of Kellogg’s Frosted Flakes so that I could get a Tony the Tiger baseball. It took me about a month and a half to plow through the Frosted Flakes. About a month to get my baseball…that was a good day.

]]> By: Diane Charno http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-17 Diane Charno Thu, 20 Aug 2009 14:12:28 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-17 In addition to Miller, my husband is a huge fan of Dr. Pepper. He's collected many of the bottle caps and begs me to enter the codes online (he's not a computer guy). Unfortunately, their web site is a little more buggy and while I enjoy a Dr. Pepper now and then, I'm not a huge, passionate fan. So, I've managed to enter enough codes to win his Dr. Pepper hat. I've told him he's on his own to enter his future codes. Now if it was for a Coach purse or something, I'd be all over that! In addition to Miller, my husband is a huge fan of Dr. Pepper. He’s collected many of the bottle caps and begs me to enter the codes online (he’s not a computer guy). Unfortunately, their web site is a little more buggy and while I enjoy a Dr. Pepper now and then, I’m not a huge, passionate fan. So, I’ve managed to enter enough codes to win his Dr. Pepper hat. I’ve told him he’s on his own to enter his future codes. Now if it was for a Coach purse or something, I’d be all over that!

]]> By: Darius http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-15 Darius Mon, 17 Aug 2009 23:19:47 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-15 I'll give you a Beck's shirt if you want...but you have to pledge your allegiance to Beck's! I’ll give you a Beck’s shirt if you want…but you have to pledge your allegiance to Beck’s!

]]> By: Andrew Grosman http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-10 Andrew Grosman Fri, 07 Aug 2009 20:33:44 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-10 <b>Great stories!</b> Muchos Nachos for sharing. Great stories!

Muchos Nachos for sharing.

]]> By: Michael Stodola http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-9 Michael Stodola Fri, 07 Aug 2009 16:22:12 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-9 When we received our KoolAid® Pitcher and Cup set in the fall of '77, I felt as accomplished as any 12-year old. We had to save and send in empty packets of mix to attain the plastic prize. Brands and their rewards seemed much more significant back then (not to mention more work required to get the goods). I would love to know how many other folks out there did the same as you to get the t-shirt. The fracturing of brand identities today make the work level you endured disproportionate. So, indeed, you deserve the High Life and all the accouterments therein. I like the cut of your jib. When we received our KoolAid® Pitcher and Cup set in the fall of ‘77, I felt as accomplished as any 12-year old. We had to save and send in empty packets of mix to attain the plastic prize. Brands and their rewards seemed much more significant back then (not to mention more work required to get the goods).

I would love to know how many other folks out there did the same as you to get the t-shirt. The fracturing of brand identities today make the work level you endured disproportionate. So, indeed, you deserve the High Life and all the accouterments therein.

I like the cut of your jib.

]]> By: Thomas http://www.andrewgrosman.com/blog/2009/08/06/interacting-with-brands-part-i-the-high-life/comment-page-1/#comment-8 Thomas Fri, 07 Aug 2009 15:21:49 +0000 http://www.andrewgrosman.com/blog/?p=39#comment-8 I myself was once a Marlboro man. I would smoke carton after carton of reds and at the end of each pack, would rip the side of the box off with those 5 Marlboro Miles on it, and through it in the file cabinet (ok...it was my top dresser drawer). Back then though, it took so much longer to get everything. With the internet in its infancy, there was no way to enter codes to receive product faster. So I had to stuff envelopes full of card stock Miles and stick it the mailbox. Then came to 3 - 6 months for processing and shipping. In the end it was worth it to see all that hard work pay off...that gorgeous red Marlboro cap and keychain that I religiously saved 250,000 Miles for. Though in hindsight, maybe I should have saved those for the pool table. I myself was once a Marlboro man. I would smoke carton after carton of reds and at the end of each pack, would rip the side of the box off with those 5 Marlboro Miles on it, and through it in the file cabinet (ok…it was my top dresser drawer).

Back then though, it took so much longer to get everything. With the internet in its infancy, there was no way to enter codes to receive product faster. So I had to stuff envelopes full of card stock Miles and stick it the mailbox. Then came to 3 – 6 months for processing and shipping.

In the end it was worth it to see all that hard work pay off…that gorgeous red Marlboro cap and keychain that I religiously saved 250,000 Miles for. Though in hindsight, maybe I should have saved those for the pool table.

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