Interacting With Brands Part I – The High Life
Thursday, August 6th, 2009
This is the first installment in an ongoing look at talking to, using the products of, and general embracing of brands.
Its finally here. And I have it on. It wears like a brand new, 60 – thread count dishrag, but it was free, and it proudly trumpets my affiliation. I am wearing my Miller High Life ¾ sleeve t-shirt.
It was quite a trek to get here; about fourteen months and 510 beers. Roughly every 0.67 months, I would buy a 30 pk of Miller High Life. When it was gone, I would rip apart the cardboard, and diligently enter the code at www.millerhighlife.com.
One year and half a summer later, I show my love for my favorite beer.
…well so what? So you got a free shirt? Big deal.
That response would be fair. But this is more of a discussion of what we will do for a brand than a discussion of freebies and fashion.
There are very few brands that I will evangelize. There are even fewer that I will wear. I like Ford trucks, but believe myself to be far too cosmopolitan to be wearing a Built Ford Tough hat around (I keed – I live in ‘Stallis). The Adobe Creative Suite is only second to my toothbrush in hierarchy of importance; still it’s another item I won’t have on the back of my Member’s Only jacket any time soon.
But I identify with High Life. It tastes good and is affordable. A Good Honest Beer, At A Tasty Price. Its something that I enjoy, and don’t have to wait, or save up, to have. And because value is an ideal I hold in high regard, I am proud to talk about it, and show the world that I know a good deal, and a good beer. So much so, that I
- Bought 17 30pks of beer
- Bought very little other brands of beer
- Took the time to rip out the promo code and enter it online, 17 times
So yeah, I guess I’m livin the High Life. The Champagne of Beers was worth it to me, to interact beyond just buying it and drinking it. I followed a lengthy process of sticking with a regimen of beer, entering data for a questionable quality shirt, so I could show everyone that I like this lager.
How do you embrace your brands? What ones are important to you?
…what are you wearing right now?