Out with the Old

My site has been a portfolio site for – well, since forever. But when you aren’t out actively seeking a new job, that can make it look pretty dated (I was beginning to accumulate more sites that had gone offline, have redesigns that I was not a part of, and I think I was showing a banner ad I created when Nixon was in office). So it was time to go.


Why revamp on the fly?
(Why not behind a subdomain?)

A few reasons, none of them preferred, and some of them reactionary.
  1. I thought I could flip to a new site style, in the Genesis WordPress theme, faster than I really could (I’ve only built two sites in it, but those two builds went SUPER fast)
  2. I was running into trouble with running a 3rd gen site, on a 2nd subdomain (2008ish 1st WordPress site in root, 2011 second site developed in 1st subdomain, 3rd version of WP site in 2nd subdomain, which was trying to point to root resources  (e.g. site name pointing to the root).
  3. On-the-fly forces me to change it now; not when its convenient/when the kids are asleep/when I get around to it. So change it I will!

Google’s Consumer Barometer Review

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ConsumerBarometer.com offers a wealth of research & purchaser data.

Google Consumer Barometer - brows menu

If you haven’t done so yet, be sure to check out ConsumerBarometer.com – a site developed in part by Google (as well as TNS (Market Research Co. in Germany) and IAB Europe to visualize the data surrounding consumer’s research and purchasing decisions, both on and off-line.

Its certainly useful on my levels, whether you are a fortune 500 company or someone looking to build a niche site about kid’s toys – its packed with Consumer habits, data, numbers, and relevant graphs, by industry and country.

Consumer-Barometer-02The site says that the information orignated from select pieces of research: the Consumer Barometer study and the Enumeration study – the latter being conducted in the same countries as the Consumer Barometer study to ensure the former was indeed representative of online users.

The simple interface isn’t right away intuitive: I expected to be able to use a search function to research data surrounding a specific purchase (e.g. “Google Glass”, or “iPhone 6″). Instead you are relegated to specific types of research, for broader categories. You can browse the data results, develop a graph based on data you select or explor the data structure via a data map.

  1. How do consumers research and purchase products
  2. What is the role of search engines in the process
  3. See how consumers access the internet
  4. Compare Purchae behavior across countries

Consumer-Barometer-mainI began my ad hoc research by selecting “How do consumers research and purchase products?“, and drilled down to North America / USA, and selected “Real Estate” incl Renting. This automatically compared the USA data to Canada (although via a selector in the top right corner I was able to select any different country I wanted). Once on this screen there were other varibles I was able to select, including:

 

Gender

Age

Education

Internet Usage

 

I selected Gender/Male to for more specific data. This gave me very specific, granular data to digest and act on. However its important to note that choosing a different way to navigate down to your specific query will offer different data selectors.

Doing this query via the Data Map allowed me to chose the criteria above, but also compare offline vs online purchase behavior, as well as more than one product. Drilling down via “Graph” yet again offered different results.

There is much to discover (and benefit from) with the Google Consumer Barometer. You can see how they arrived at their data by going to the About section and reviewing Questionnaires for the Consumer Barometer & Enumeration Surveys.

The Consumer Barometer is an excellent tool that will to give you a better overview of the market you want to reach and target.

http://www.consumerbarometer.com/#?app=home&viewMode=0